Est. 1998

AA Living’s flagship interior and lifestyle store at Nepean Sea Road, Mumbai was founded nearly 22 years ago in 1998. What has remained constant over those years is an uncompromising passion for quality, brilliant design, immaculate craftsmanship and lasting value. With growing recognition in recent years, we have started AA Living’s official e-commerce platform that enables online shopping for customers across India.

Philosophy

At Ajay Anand Living, you’ll explore an exceptionally well-merchandised world of high quality bed and bath textiles, rugs and accessories. These are products of lasting value, classic design and instilled with a brand that speaks to the superb taste of a modern individualist. In everything we do, our philosophy is simple: We want to surround ourselves with products we love, inspire creativity, ethical trade, as well as aesthetic beauty. Conscious production that comes from a clean and safe environment is one reasons why we are one of the most renowned home decor stores in Mumbai

Quality

Backed by a world renowned Export company Faze 3 Limited – with over 35 years of experience in the textile export business, AA Living’s bath and bed linen is #MadeInIndia with the same rigorous quality control as any reputable international brand. It gives employment to over 2600 locals out of which 900 are women who support their homes with the wages. We also follow fair fade practices so everyone right down to the farmer harvesting the cotton is given a fair price.

Our export clientele include celebrated international brands Vera Wang, DKNY, Restoration Hardware, Country Home, Coyuchi, Spirella, Aqua Nova, Front Gate, Garnet Hill, West Elm, Laura Ashley, Debenhams, Marks & Spencer, JC Penny, Elizabeth Arden, Lands’ End, William Sonoma, Zara and Dillards. In the children’s sector we export to leading brands such as Cocalo, Somersault and Pottery Barn Kids to name a few.

Awards

Our brand was listed as part of “Top 10 stores in Asia” by WGSN in 2009, and won the “Best Linen” award at the GoodHomes 2014 awards. We also won the popular choice “Best kids décor store” award by Kidsstoppress.com in 2015 and 2016 for our brand Bibzy.

Our Aim

Through our interactive social media pages, we provide our customers with an insight into our latest products, events and home trends. Inside our store, customers are welcomed by textile savvy and conversant sales staff, who operate with a dedication to customer service. Our uncompromising commitment to quality, service and authenticity has earned AA Living the trust of customers who turn to us first, time and time again, whether they’re searching for new linens, planning a bathroom makeover or outfitting a small nook. For if there’s one thing we’ve learned in our 21 years, it’s that sincerity inspires loyalty…and quality is the key to a customer’s heart.

 

Rohina Anand Khira - Our Owner and Creative Director

Rohina Anand Khira was born into a family whose sole passion was textiles. Both her father and brother are owners of the mega textile export house - Faze Three Ltd. Rohina had always steered towards the creative arts and loved painting, writing and creating. She studied at the JB Petit High School in Mumbai, before doing her graduation in woven textiles from the University of Leeds (UK).

After completing her course, Rohina returned to Mumbai and took over the renowned lifestyle brand “Ajay Anand Living” in 2009 and rebranded it as “AA Living”.

Ajay Anand Living EST. 1998 was initially an export house textiles showroom nestled in the heart of South Mumbai. By the end of her first year as Creative Director at the store, she had changed it into a high end boutique brand by shifting the focus to exclusive décor design, branding and visual merchandising. Her goal was to make international soft furnishings easily available to the Indian consumer at a competitive price.

Her growth and following on her personal Instagram handle @aa.living has been exceptional. She focuses on interiors, trends, textiles, décor, travel and art - along with giving her followers a glimpse into her daily life. She won the Asian Paints Indian Decor Influencer Awards (IDIA) in 2016 as ‘Instagrammer of the year’ and Social Media Wonderwomen in 2017. In 2019 she won the Elite Magazine 'Woman of the year' followed by the Häfele 'Woman of Impact' in 2020.

Rohina’s vision is to merge creativity and quality and make it easily available to all those who want an imaginative home. She’s a firm believer in the practicality of interior textiles, understanding the customer and then delivering creative beauty.