est. in 1998
AA Living’s flagship interior and lifestyle store at Nepean Sea Road, Mumbai, was established in 1998 and has remained a hallmark of quality, exceptional design, and impeccable craftsmanship for almost 3 decades. While trends have evolved, our commitment to timeless elegance and lasting value has remained unwavering. With increasing recognition and a growing clientele, we have expanded our presence with a seamless e-commerce platform, making AA Living’s signature collections accessible to customers across India.
our aim & philosophy
At Ajay Anand Living, we offer a thoughtfully curated selection of high-quality bed and bath textiles, rugs, and accessories - each designed to blend timeless elegance with modern sophistication. Our products are crafted for those who appreciate enduring quality, classic design, and a refined aesthetic.
Our philosophy is simple: to surround ourselves with pieces we love, inspire creativity, and uphold ethical trade while prioritizing both craftsmanship and sustainability. With a commitment to conscious production in a clean and safe environment, we have become one of Mumbai’s most renowned home décor destinations. Celebrating local artistry and excellence in every creation -
We are proud to support the #MakeInIndia movement since 1998
Backed by a world renowned Export unit – with over 38 years of experience in the textile export business, AA Living’s bath and bed linen is #MadeInIndia with the same rigorous quality control as any reputable international brand. It gives employment to over 2600 locals out of which 900 are women who support their homes with the wages. We also follow fair fade practices so everyone right down to the farmer harvesting the cotton is given a fair price.
awards
Our brand was listed as part of “Top 10 stores in Asia” by WGSN and has also won the “Best Linen” GoodHomes magazine award.
Rohina Anand Khira was born into a family deeply rooted in the world of textiles, with both her father and brother leading a major textile export house. Drawn to the creative arts from an early age, she found joy in painting, writing, and design. She completed her schooling in Mumbai before pursuing a degree in woven textiles from the University of Leeds in the UK. After graduating, she returned to India in 2009 and took over the renowned lifestyle brand Ajay Anand Living, transforming it into AA Living, a name now synonymous with luxury, quality and beautiful design.
