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est. in 1998

AA Living’s flagship interior and lifestyle store at Nepean Sea Road, Mumbai was founded nearly 25 years ago in 1998. What has remained constant over those years is an uncompromising passion for quality, brilliant design, immaculate craftsmanship and lasting value. With growing recognition in recent years, we have started AA Living’s official e-commerce platform that enables online shopping for customers across India.

our aim & philosophy

At Ajay Anand Living, you’ll explore an exceptionally well-merchandised world of high quality bed and bath textiles, rugs and accessories. These are products of lasting value, classic design and instilled with a brand that speaks to the superb taste of a modern individualist. In everything we do, our philosophy is simple: We want to surround ourselves with products we love, inspire creativity, ethical trade, as well as aesthetic beauty. Conscious production that comes from a clean and safe environment is one reasons why we are one of the most renowned home decor stores in Mumbai.

We are proud to support the #MakeInIndia movement since 1998

with over 38 years of experience
in the textile business
our quality is unmatched

Backed by a world renowned Export unit – with over 38 years of experience in the textile export business, AA Living’s bath and bed linen is #MadeInIndia with the same rigorous quality control as any reputable international brand. It gives employment to over 2600 locals out of which 900 are women who support their homes with the wages. We also follow fair fade practices so everyone right down to the farmer harvesting the cotton is given a fair price.



Our brand was listed as part of “Top 10 stores in Asia” by WGSN in 2009, and won the “Best Linen” award at the GoodHomes 2014 awards. We also won the popular choice “Best kids décor store” award by in 2015 and 2016 for our brand Bibzy.

Rohina Anand Khira
owner and creative director

Rohina Anand Khira was born into a family whose sole passion was textiles. Both her father and brother are owners of a mega textile export house. Rohina had always steered towards the creative arts and loved painting, writing and creating. She studied at the JB Petit High School in Mumbai, before doing her graduation in woven textiles from the University of Leeds (UK).

After completing her course, Rohina returned to Mumbai and took over the renowned lifestyle brand “Ajay Anand Living” in 2009 and rebranded it as “AA Living”.