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Est 1998

AA Living’s flagship store at Nepean Sea Road, Mumbai was founded nearly 20 years ago in 1998. What has remained constant over those years is an uncompromising passion for quality, brilliant design, immaculate craftsmanship and lasting value.


At Ajay Anand Living, you’ll explore an exceptionally well-merchandised world of high quality bed and bath textiles, rugs and accessories. These are products of lasting value, classic design and instilled with a brand that speaks to the superb taste of a modern individualist.  In everything we do, our philosophy is simple: We want to surround ourselves with products we love. We want to inspire creativity, ethical trade, as well as aesthetic beauty. This is more than a way of sourcing and selling products; it’s a way of life we highly recommend.


Backed by a world renowned Export company Faze 3 Limited – with over 28 years of experience in the textile export business, AA Living’s bath and bed linen is manufactured with the same rigorous quality control as any reputable international brand. Our export clientele include celebrated international luxury brands Vera Wang, DKNY, Restoration Hardware, Trussardi, Country Home, West Elm, Martha Stewart, Laura Ashley, Debenhams, Marks & Spencer, Elizabeth Arden, Muji, Lands’ End, William Sonoma and Dillards. In the children’s sector we export to leading brands such as Cocalo, Somersault, Pottery Barn Kids and Mothercare to name a few.


Our brand was listed as part of “Top 10 stores in Asia” by WGSN in 2009, and won the “Best Linen” award at the GoodHomes 2014 awards. We also won the popular choice “Best kids décor store” award by in 2015 and 2016 for our brand Bibzy.

Our Aim

Through our interactive social media pages, we provide our customers with an insight into our latest products, events and home trends. Inside our store, customers are welcomed by textile savvy and conversant sales staff, who operate with a dedication to customer service. Our uncompromising commitment to quality, service and authenticity has earned AA Living the trust of customers who turn to us first, time and time again, whether they’re searching for new linens, planning a bathroom makeover or outfitting their child’s nursery. For if there’s one thing we’ve learned in our 17 years, it’s that sincerity inspires loyalty…and quality is the key to a customer’s heart.



Rohina Anand Khira - Our Owner and Creative Director

Rohina Anand Khira was born into a family interested in textiles. Both her father and brother are owners of the mega textile export house - Faze Three Ltd. Since she was young, Rohina steered towards the creative arts and loved painting, writing and creating. She studied at the JB Petit High School in Mumbai, before doing her graduation in woven textiles from the University of Leeds (UK).

After completing her course, Rohina returned to Mumbai and took over the brand “Ajay Anand Living” in 2009 and rebranded it as “AA Living”. She successfully transformed an export house showroom into a high end boutique brand by shifting the focus to exclusive design, branding and visual merchandising. Her goal was to make international quality easily available to the Indian consumer at a competitive price. By the end of her first year she had turned it into a complete lifestyle store.

Her growth and following on her personal Instagram handle has been exceptional. She focuses on interiors, trends, textiles, décor, travel and poetry - along with giving her followers a glimpse into her daily life. She won the Asian Paints Indian Decor Influencer Awards (IDIA) in 2016 as ‘Instagrammer of the year’ and Social Media Wonderwomen in 2017.

Rohina’s vision is to merge creativity and quality and make it easily available to all those who want an imaginative home. She’s a firm believer in the practicality of interior textiles, understanding the customer and then delivering creative beauty.

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